Project Overview

Check Your Privilege was my own t-shirt and apparel brand, developed as a complete brand system rather than just a collection of shirts. From the beginning, I approached it as a fully realized identity with its own voice, visual language, and point of view. I created the shirt concepts, the typographic treatments, the logo and wordmarks, the website motifs, the animation direction, and the broader visual system that tied the entire brand together.

Brand Concept & Visual Direction

The brand was intentionally bold, direct, and stripped down to what it needed to say. Visually, the palette centered around pure black and pure white, reflecting the actual color foundation of the shirts themselves. Accent colors were used sparingly and with purpose, primarily a strong red or maroon. The overall identity leaned heavily on typography, clarity, and statement-driven design.

Scope of Work

• ▶Brand identity development
• ▶Shirt design and typographic exploration
• ▶Logo and wordmark design
• ▶Website motifs and visual direction
• ▶Animation schematics
• ▶Principal photography and creative direction
• ▶Model shoot planning and execution
• ▶Product design for market and expo sales
• ▶Back-end order handling and business operations
• ▶Physical shirt production

Business & Production Impact

For about three years, Check Your Privilege operated as a real apparel business and performed well financially. We took orders, fulfilled products, built out designs for expos and market settings, and sold directly to customers. There were around 70 shirts in production across the brand, which gave the line real depth and range.

Outcome

Check Your Privilege stands as one of the clearest examples of my ability to build a brand end to end. It was not just an identity project, and it was not just a product line. It was a fully realized creative business that combined design, messaging, production, commerce, and art direction into one cohesive brand experience. It proved that I can create not just visuals, but a brand world people can buy into.